Privacy policy
Last Updated: May 5, 2026
Vulcan Equestrian LLC ("Vulcan Equestrian," "we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit vulcanequestrian.com or purchase our products. By using our website, you agree to the practices described in this Policy.
Information You Provide to Us
We collect the personal information you provide to us when you purchase our products or visit our website. The categories of information we may collect include:
- Personal Identifiers, including name, email address, postal address, telephone number, and online identifiers
- Internet Activity, including browsing and interaction data on our website
- Commercial Information, including purchases and order history
- Financial Information, including credit or debit card number and billing address
- Location Information, including general location data
- Physical and Audio Data, including photos or video recordings you submit (e.g., product reviews, tagged social content)
- Protected Classifications and Other Personal Characteristics, including age, sex, gender, or gender identity
- Consumer Communications, including direct communications with our customer service team
- Inferences from Other Data, including inferences created from other personal information collected to understand preferences and characteristics
Browser Cookies
We use cookies to create a better experience for you on our site. For example, cookies prevent you from having to log in repeatedly, and they help us remember items you've added to your cart. We also use third-party cookies, which are cookies placed by third parties for advertising and analytics purposes. You can control these cookies through your browser settings.
We may use cookies to collect information around abandoned shopping carts. A cart is considered abandoned within one hour of inactivity or lack of purchase. Once the cart is considered abandoned, an email or SMS reminder may be sent if you have opted in to those communications.
Information from Other Sources
We may collect personal information about you from third-party sources, including retail partners, social media platforms, and advertising networks. We only directly use that access to fulfill our services to you. We do share some information related to your access of third-party services through our services with our technology partners.
How Long We Keep Your Data
We do not retain data for any longer than is necessary for the purposes described in this Policy. We generally retain data according to the guidelines below.
| Type of Data | Retention Period |
|---|---|
| Cookies and online data we collect while you use our website, including online identifiers, internet activity, and general location data | We delete or anonymize data concerning your use of our website within 2 years of collecting it. Cookies and on-device data can be deleted at any time by you, the consumer. |
| Data we collect in order to process and ship orders, including name, email address, postal address, telephone number, purchases, and credit or debit card number | We keep personal information related to products and services you purchase for as long as the personal data is required for us to fulfill our contract with you, and for 7 years from your last purchase with us, to comply with U.S. tax and accounting requirements. We may keep data beyond this period in anonymized form. |
| Data we collect when you contact us for customer support and other inquiries, including name, email address, telephone number, purchases, and direct communications | We keep customer feedback and correspondence with our customer service for up to 3 years to help us respond to questions or complaints. We may keep data beyond this period in anonymized form. |
| Data we collect when you sign up for promotional and marketing communications, including name, email address, postal address, telephone number, internet activity, purchases, age, sex, gender or gender identity, and inferences | Where you have signed up to receive promotional and marketing communications from us, we will retain any data collected until you opt out or request its deletion. We may keep data beyond this period in anonymized form. We will further retain a record of any opt-outs in order to prevent sending you future communications. |
| Data we collect when you review our products, answer surveys, or send feedback, including name, email address, purchases, photos, video recordings, age, and sex/gender | We retain review, survey, and feedback data for different periods of time depending on the purposes for which we collect and use it. We will delete or de-identify information when it is no longer needed unless a longer retention period is required by applicable law. Where we cannot fully delete or de-identify information for technical or operational reasons, we will take reasonable measures to prevent further processing. |
| Data we collect in connection with privacy requests, including name, email address, and online identifiers | We retain records related to privacy requests as long as necessary to comply with our legal obligations, and for a minimum of 24 months. |
| Data we collect for security purposes, including credit or debit card number and physical characteristics or descriptions | We retain security-related data as long as necessary to comply with our legal obligations and to maintain and improve our information security measures. |
Why We Process Your Information
We process personal information for the following business and commercial purposes:
- Analyzing Data
- Conducting Surveys
- Creating Customer Profiles
- Delivering Targeted Ads
- Fulfilling Customer Orders
- Improving Our Products & Services
- Internal Business Operations
- Marketing Our Products & Services
- Meeting Compliance & Legal Requirements
- Operating Our Website
- Preventing Fraud
- Processing Payments
- Providing Customer Support
- Sending Promotional Communications
- Storing and Managing Data
- Tracking Purchases & Customer Data
How We Disclose Your Information
We may disclose personal information about you for business and commercial purposes when you purchase our products or visit our website:
| Personal Information Category | Categories of Service Providers | Categories of Third Parties |
|---|---|---|
| Personal Identifiers | Ad Networks, Business Operations Tools, Commerce Software Tools, Customer Support Tools, Fraud Prevention Tools, IT Infrastructure Services, Order Fulfillment Contractors, Sales & Marketing Tools, Shipping Services, Website Operations Tools | Ad Networks, Data Analytics Providers, Payment Processors, Sales & Marketing Tools, Shipping Services |
| Internet Activity | Ad Networks, Commerce Software Tools, Customer Support Tools, Fraud Prevention Tools, IT Infrastructure Services, Sales & Marketing Tools, Website Operations Tools | Ad Networks, Data Analytics Providers |
| Commercial Information | Commerce Software Tools, Customer Support Tools, Fraud Prevention Tools, IT Infrastructure Services, Order Fulfillment Contractors, Sales & Marketing Tools, Website Operations Tools | Ad Networks, Payment Processors, Sales & Marketing Tools |
| Financial Information | Commerce Software Tools, Fraud Prevention Tools, IT Infrastructure Services, Order Fulfillment Contractors | Payment Processors |
| Location Information | IT Infrastructure Services, Website Operations Tools | Data Analytics Providers |
| Protected Classifications and Other Personal Characteristics | Customer Support Tools, IT Infrastructure Services, Sales & Marketing Tools | None |
| Inferences from Other Data | Sales & Marketing Tools | Ad Networks |
We do not sell your personal information for monetary consideration.
SMS Marketing Campaigns
We will not share your opt-in to an SMS campaign with any third party for purposes unrelated to providing you with the services of that campaign. We may share your personal data, including your SMS opt-in or consent status, with third parties that help us provide our messaging services, including platform providers, phone companies, and other vendors who assist in the delivery of text messages. Personal information will not be shared or sold to third parties for marketing or advertising purposes.
We may use cookies to help keep track of items you put into your shopping cart, including when you have abandoned your cart, and this information may be used to determine when to send cart reminder messages via SMS or email.
You can opt out of SMS marketing at any time by replying STOP to any message.
Shopify Network Intelligence
Our online store is hosted by Shopify, and Shopify collects and processes personal data about store customers for purposes including but not limited to: providing product and store customization, analytics, and advertising services. Information submitted by customers will be shared with Shopify as well as third parties that may be located in other countries. To learn more about Shopify's data practices, please review their privacy policy at shopify.com/legal/privacy.
Depending on your jurisdiction, you may opt out or object to Shopify's processing of your data for certain use cases on their Privacy Controls page.
Florida Residents (Florida Digital Bill of Rights)
This section provides additional information for residents of Florida under the Florida Digital Bill of Rights ("FDBR"). The FDBR currently applies to certain large controllers, but we voluntarily extend the following rights to all Florida residents as a matter of good practice.
Your Florida Privacy Rights:
- Right to confirm and access. You have the right to confirm whether we are processing your personal data and to access that data.
- Right to correct. You have the right to request correction of inaccuracies in your personal data.
- Right to delete. You have the right to request deletion of personal data we have collected about you.
- Right to portability. You have the right to obtain a copy of your personal data in a portable, readily usable format.
- Right to opt out of:
- the sale of your personal data,
- targeted advertising,
- profiling in furtherance of decisions that produce legal or similarly significant effects, and
- the collection or processing of sensitive data, including precise geolocation data.
- Right to opt out of the collection of personal data through voice or facial recognition features.
To exercise these rights, contact us at carson@vulcanequestrian.com. We will verify your request and respond within 45 days, with a possible extension where reasonably necessary. We will not discriminate against you for exercising your rights. If we deny your request, you may appeal by replying to our denial within a reasonable time, and we will respond within 60 days.
California, Colorado, Connecticut, Virginia, and Other U.S. State Residents
If you reside in a state with a comprehensive consumer privacy law (including California, Colorado, Connecticut, Virginia, Utah, Texas, Oregon, and others), you may have the rights to access, correct, delete, and obtain a portable copy of your personal information, as well as the right to opt out of targeted advertising and the sale or sharing of personal information. To exercise any of these rights, contact us at carson@vulcanequestrian.com.
We do not sell personal information for monetary consideration. Some cookie-based advertising activity may qualify as "sharing" or "targeted advertising" under certain state laws; you can opt out through our cookie preferences tool or by emailing us.
EEA/UK (GDPR)
This section provides additional information for people in the European Economic Area (EEA) or United Kingdom (UK). The terms used in this section have the same meaning as in the General Data Protection Regulation and the UK Data Protection Act ("GDPR"). The term "personal information" as used in this notice has the same meaning as "personal data" in the GDPR.
We currently ship within the United States and plan to expand internationally. When we begin processing personal data of EEA/UK residents, the following will apply.
Lawful Bases and Legitimate Interests
We process personal data on the following lawful bases: - Complying with legal obligations - Fulfilling contracts - Consent - Legitimate interests
Where we process personal data on the basis of our legitimate interests, we pursue the following interests: Analyzing Data, Conducting Surveys, Creating Customer Profiles, Fulfilling Customer Orders, Improving Our Products & Services, Internal Business Operations, Marketing Our Products & Services, Meeting Compliance & Legal Requirements, Operating Our Website, Preventing Fraud, Processing Payments, Providing Customer Support, Storing and Managing Data, Tracking Purchases & Customer Data, Delivering Targeted Ads, and Sending Promotional Communications.
International Data Transfers
We may send the personal data of individuals in the EEA/UK/CH to third countries, including the United States, where it may be stored or processed on our service providers' cloud servers. When we transfer personal data, we endeavor to do so on the basis of Adequacy Decisions adopted by the European Commission, the UK Information Commissioner's Office, or the Swiss Federal Data Protection and Information Commissioner; the EU-US Data Privacy Framework, UK-US Data Bridge, and Swiss-U.S. Data Privacy Framework agreements; Standard Contractual Clauses (SCCs); International Data Transfer Agreements (IDTAs); and as otherwise allowed by law.
Privacy Rights
Individuals in the EEA/UK/CH have the following rights regarding their personal data: - Right to access — request a copy of the personal data we hold about you. - Right to portability — ask us to transfer your data to another party. - Right to rectification — request that we correct inaccurate information. - Right to erasure — request that we delete personal information we hold about you. - Right to withdraw consent — withdraw consent at any time when we rely on your permission. - Right to object — object to our use of data about you. - Right to restrict processing — restrict our processing of your personal data in certain circumstances. - Right to lodge a complaint with a supervisory authority.
To make a privacy request, contact us at carson@vulcanequestrian.com. We will verify your identity and respond within 30 days in most cases.
Children's Privacy
Our website is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will delete it.
Security
We use administrative, technical, and physical safeguards designed to protect your information. Shopify provides PCI-compliant payment processing and SSL encryption at checkout. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security.
Changes to This Policy
We may update this Privacy Policy from time to time. The "Last Updated" date at the top reflects the most recent revision. Material changes will be communicated through our website or by email where appropriate.
Inquiries
Controller contact information
Vulcan Equestrian LLC 3873 NE 17th Street Circle Ocala, FL 34470 Email: carson@vulcanequestrian.com
Forging Strength and Elegance.